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When yves saint laurent made fashion accessible for a larger group of people with opening „YSL rive gauche“, he still dedicated his time to the perfection of his garments. Today people are impatient to receive new collections, immediately after the previous one has been released. 6 to 8 collections a year is what most brands are working on today. how can you work on a garment with love to detail until it fits perfectly into your story, your concept, your thought, and your inspiration. No time remains for the artistic process to create, no time for you to see it, even though you COULD and even though you SHOULD. A collection takes time to be created and until you can SEE it, FEEL it, WEAR it!


And if you dont agree i can , could and should say :  Je ME`N fous

The statement „understand me if you can“ flock printed on the collar of the shirt visualizes an indifferent but challenging attitude.  All in all expressing how visual codes and dress in particular have the ability to define and communicate an identity but also define and prescribe a certain identity on an individual.

The statement „understand me if you can“ flock printed on the collar of the shirt visualizes an indifferent but challenging attitude. All in all expressing how visual codes and dress in particular have the ability to define and communicate an identity but also define and prescribe a certain identity on an individual.

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As a contrast the shapes are influenced by an old barrockish and historical aesthetic. Therefore a modern pufferjacket is a new interpretation on the historical and striking a-lines of men's costume jackets.

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how many f++cks do i give ?

Taking personally uninspiring images as a starting point in creating a fashion collection might seem a peculiar, unconventional and unnatural way of designing, but it is exactly this which brought about a collection that not only represents an anti-DNA approach to design but addresses themes such as the need of creativeclearance and space for changes with an approach for the magic of storytelling.

The collection includes garments which combine deconstructed shapes and silhouettes. The voluminous sleeves on the coat as well as the defined back structure and tribal prints are illustrative of a hegemonic perspective on masculinity and the male figure - often muscular and covered in tattoos. 

 

Tribal prints inspired by old fashioned tramp stamps and thewords „hate“ and „brutal“ embroidered on the trousers are emblem of a past subculture, re-appropriated to fit a modern reality.

The fabric choice is bright and deliberately undefined, insinuating a „more is more and less is sh**t“ aesthetic.