Founded as a brand in 2001, 81HOURS has made its name with its unique T-Shirts made out of soft and thin tissue cotton. With the aim to further create a perfectly fitted wardrobe of basic wear, it has developed an expertise in knitting, being known for its soft cashmere made out of the highest quality and thread, and always on the lookout for innovative fabrication techniques.
Founded as a brand in 2001, by the entrepreneurial couple Alona and Emmanuel Cassin, 81Hours was born to be the own brand of their internationally acclaimed distribution agency B.E.S.T. Bodylines.
Alona’s and Emmanuel’s brilliant sensitiveness and intuition for trends and their interest in new and innovative design brought their agency to an internationally renowned status.
It was Alona and Emmanuel who were responsible in introducing several international top brands to the European, but especially, German-speaking markets.
They brought labels and designers such as Marc Jacobs, Citizens of Humanity, Joseph London, UGG Australia, WOOLRICH, Lucien Pellat Finet, and Paul and Joe to Germany.
The agency was furthermore in charge of the European continental distribution of Jimmy Choo since 1997, and continued to lead the brand to its worldwide popularity for eleven years.
In the beginning of 2018,the founding couple Alona and Emmanuel Cassin brought a new creative head on board, to be able to explore and realize further possibilities and directions for their brand. Chen Jerusalem was named the Artistic Brand Manager and Design Director.
1.Collection Development including Trendresearch and Mood development
2.Leading Design and Production
3.Rebranding Logo and Webside
4.Art Direction with THEGAABS / Lookbook / Campagne
5.Fabric and Production Sourcing
6.Oversee Capsule Collection with mytheresa.com and ZALANDO
7.Instagram Feed Curation / working with Sonia Lyson on Social Media Marketing
ZALANDO X 81HOURS
Collection Design and Development
SPECIAL SALES CAPSULE COLLECTION
SPRING SUMMER 20
* photos taking for in house use. This is not an official LOOKBOOK